Marketers in small and medium businesses are under daily pressure to keep pace with change and stay ahead of the competition. Strategy isn’t just for big businesses and the big corporate brands – it’s vital for SMEs too. And there’s plenty the big players can learn from their smaller counterparts. How do SME marketers in the East of England ensure their firms are resilient, and how does this inform their marketing priorities?
Our CIM East of England, vice chairman, Paul Mackman recently spoke to East Anglia in Business about how marketers can gain a competitive advantage by managing an SME brand.
For the full article, click on the below to the pdf document of East Anglia in Business (digital edition - issue 3) pg. 76-77
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