Event: European Marketing Confederation turns 25
EUROPEAN MARKETING CONFEDERATION TURNS 25... BUT THE REAL JOURNEY IS STILL AHEAD FOR EUROPEAN MARKETEERS
The rapid advance of technology presents a host of challenges for today’s marketing professional. Even when a marketer has found a strategy that works, innovation and competition can cause a shift in the paradigm of their success. The proliferation and myriad of channels and interaction points meet increasing customer demands when it comes to individualized services and products, cross-functional teamwork and a consistent customer experience in every single customer interaction.
The European Marketing Confederation (EMC) is the largest marketing membership organisation across Europe, representing marketing, sales and communication associations across Europe, and beyond – with more than 1,500,000 marketing professionals across Europe. It works with marketing member associations across Europe, to share best practice in marketing, sales and communication, monitoring the latest developments in the profession, help to further expand knowledge and helping marketers to expand their networks.
“The journey has just begun, European marketeers are confronted with a backload of topics, while many of them in parallel are stretched with existing budgets and reduced headcounts”, says Uwe Taennler, President of EMC.
In this vein, EMC supports national marketing associations such as NIMA (Netherlands), CIM (UK), SwissMarketing (Switzerland), MiM (Malta), HSE Moscow (Russia), LiMA (Lithuania) or DMV (German Marketing Association) on topic fields such as certification of professional marketing education, providing first-hand insights into latest market trends based upon pan-European studies, and the professional membership management for the last quarter of the century. With regard to training and certification for a systematic competence development, The European Marketing Confederation Qualification and Certification Framework (EMCQ) gives marketers the opportunity to achieve accredited qualifications that are recognized throughout Europe.
“As the challenges in marketing and customer experience management are universal, EMC helps us to provide latest insights and experience exchange across many different European countries – helping our members to stay up-dated with regard to concepts across the expanding online and offline world”, says Leigh Hopwood, Chair of CIM’s Board of Trustees.
Topic areas include marketing automation, the marketing organization of the future, innovative use cases in marketing leveraging blockchain or artificial intelligence or the battle for customer data and platform businesses.
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The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.
CIM provides members and organisations with five key benefits:
- Partnership – CIM is a professional and organisational partner to support performance and career development
- Education – CIM allows individuals and businesses to continuously upskill
- Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
- Connection – CIM provides access to services, expertise and peers
- Recognition – CIM is the global benchmark of professional competence
For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.
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