Facebook's Meta rebrand: Can rebranding save brand reputation?

“It takes 20 years to build a reputation and five minutes to ruin it”, Warren Buffett famously said.

Last month, Facebook had changed its name to Meta as part of a rebrand of the company to signal the social media giant’s new focus on building the metaverse, a combination of multiple elements of technology, including virtual reality and augmented reality. Facebook’s founder Mark Zuckerberg said legacy apps like Facebook and Instagram will now be part of the new metaverse-focused parent company. The new rebrand comes after a series of news reports and whistle-blower complaints about how the social media giant handles user safety.

CIM course director and brand specialist, Paul Hitchens recently spoke to Management Today about Facebook’s rebrand and whether a rebrand alone will be enough to rebuild brand reputation. To read more about Paul’s views, click here for the full article in Management Today.