Marketing Week: How brands are promoting post-lockdown loyalty

As consumers have become more confident in switching brands post lockdown, with many trying out new products, how do these brands keep hold of this new customer cohort, whilst keeping the customer happy? CIM's course director, Paul Hitchens recently spoke to Marketing Week on how brands can keep customers loyal post - lockdown.

To read Paul's comments in Marketing Week, click here: https://www.marketingweek.com/brand-loyalty-post-lockdown-switching/