Media round up: The Value of Chartership

Last month, we launched a joint research report with the CIPR on ‘The Value of Chartership’. The report focused on the importance of becoming chartered, the value it can deliver and the respect and trust marketers and PR professionals have, as well as the significance of CPD when aiming to become a chartered professional.

The Value of Chartership’ report, which explores the views of 300 surveyed chartered members, finds two-fifths (39%) believe respect for chartership in PR and marketing has increased. However, the majority (72%) of respondents feel it is less respected in comparison to other chartered professions such as accountancy or engineering.

Despite this, the report finds becoming chartered can provide a competitive edge for marketing and PR professionals:

• Over four in ten (43%) argue it is very important for careers
• Three in ten (31%) state being chartered provides them with an edge to win new business
• 15 per cent have been able to demand a higher salary or increase their rates because of their chartership status

Since the report’s launch, we have spoken to a range of key marketing, trade and regional titles about why businesses across the UK and Ireland should consider investing in training and development to give marketers, PR professionals and workers in other industries the chance to develop their skills to become a chartered professional. As The Value of Chartership report shows there are tangible benefits of being chartered in your respected field, from winning new business to gaining a higher salary, so why not take the opportunity and encourage your workforce to invest in their CPD and become chartered to help professionalise your respected industry.

To read more about the research, click on the below coverage links:

• Marketing Week – Wednesday 13 April update: Marketing chartered professionals respect on the rise, but still not as much as others
• PR Week: Chartered PR pro’s ‘get more respect, but not enough’
• Irish News: CIM and CIPR urges Irish business leaders to invest in staff development
• Scottish Business News: CIM and CIPR urges Scottish business leaders to invest in staff development
• Strategic: Interview - Being at the top of your game in PR will only get you so far, says CIPR CEO