The value of marketing

For over 100 years, CIM has supported the marketing sector. With over 20,000 members in more than 100 countries, we support business leaders and opinion formers, helping them to recognise and communicate the value of marketing and the positive contribution it can bring to organisations, the economy and wider society.

This section of the newsroom provides access to the opinions, resources and reports we have created as part of our PR campaign to highlight ‘the value of professional marketing’. A sample of our work can be seen below:

marketing value content

59% of marketers confused by changing consumer priorities



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Media Team

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