PRESS RELEASE

New ‘GDPR for the Marketer’ e-learning course from CIM and MeLearning

Online training expert, Me Learning, in collaboration with The Chartered Institute of Marketing (CIM), has launched ‘GDPR for the Marketer’ – a must for anyone in the marketing profession today. Co-written by a leading data privacy legal team at Clayden Law, this three-hour digital course provides a comprehensive overview of how GDPR will impact the marketing sector and what marketers across the industry can do to prepare.

All marketers providing services to those in the EU will have to comply with the General Data Protection Regulations (GDPR) that come into force on 25 May 2018. In the UK, non-compliance may result in hefty fines; 2% of group annual global turnover (or €10 million) for lower level infringements or 4% (or €20 million) for higher level infringements. That’s not to mention reputational damage of a poorly managed data breach. Marketers, therefore, must make data compliance their priority ahead of the new legislation.

‘GDPR for the Marketer’ is a CPD accredited, online training course that provides comprehensive guidance on how to ensure your marketing strategy and campaigns are compliant with GDPR. From consent to the accountability principle to management of marketing database lists, the course offers an in-depth insight as to how GDPR will affect the marketing sector. It is priced at £175 and available here: cim.co.uk/training-courses/gdpr-for-the-marketer-0951

Chris Daly, chief executive of the Chartered Institute of Marketing (CIM), commented: “From May 2018, marketers across the industry will have a legal imperative to make the responsible use of data their priority. We have defined best practice and are working to drive clarity on behalf of the industry. Our ‘GDPR for the Marketer’ e-Learning course is designed to train marketing professionals in the new legislation’s requirements.

Chris continued: “Marketers are well placed within their organisations to lead change and ensure that consumer data is handled and used in compliance with GDPR. With this, they can leverage value-based relationships with their customers that are built on trust, as well as openness regarding how they will be marketed to. This is essential: consumer trust and access to data are both fundamental to effective marketing.”

Nick Richards, CEO of Me Learning added, “As the deadline for GDPR draws nearer the demand for in-depth comprehensive training increases. The ‘GDPR for the Marketer’ course supports our wider range of GDPR training that cover the core elements businesses need to understand in order to become GDPR compliant. Written in conjunction with a team of specialist data privacy lawyers at Clayden Law and in association with the Chartered Institute of Marketing, the GDPR for the Marketer provides marketers with a comprehensive overview of the GDPR and how they can comply. A must for anyone in the marketing profession today.”

For further information please visit: www.melearning.co.uk/gdpr or cim.co.uk/training-courses/gdpr-for-the-marketer-0951 or visit: www.melearning.co.uk   

Or to sign up please visit: cim.co.uk/training-courses/gdpr-for-the-marketer-0951

-ENDS-

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 28,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.

For further information please contact the Me Learning press office: Sarah Sawrey-Cookson sarah.sawrey-cookson@melearning.co.uk 07765 110438 / Sam Roberts sam.roberts@melearning.co.uk  01273 499102

For further information on the Chartered Institute of Marketing, please contact the press office at Good Relations on CIMTeam@goodrelations.co.uk.