PRESS RELEASE

CIM EVENT TO EXAMINE IMPACT OF DIGITAL TRANSFORMATION ON MARKETING AND MARKETERS  

• Clare Kemsley, Managing Director UK/Ireland, Hays Marketing, will discuss whether marketers and businesses are ready for digital transformation in their workplace
• She will share insights into how the role of marketing is developing and how marketing can add the greatest value to their organisation
• Event is fully booked

The Chartered Institute of Marketing is hosting an event in the Isle of Man next month to explore some of the issues that are impacting on marketing and those working in the profession.

With the world of marketing constantly evolving and the role of marketers more diverse and complex than ever, Clare Kemsley, UK & Ireland Managing Director, Hays Marketing will be making a presentation entitled, “Digital Transformation – Are You Ready?”

Issues to be highlighted by Clare will include: the impact of AI and Machine Learning in the workplace; the key skills required of marketers today; the skills gaps that need addressing; and career paths for marketers. 

The event – which is now fully subscribed - will also provide an opportunity for delegates to discuss and debate issues and discover how the role of marketing is developing within organisations.

Clare Kemsley, UK & Ireland Managing Director, Hays Marketing said: “I am really looking forward to speaking to members of CIM and the business community in the Isle of Man.  My presentation will share insights derived from various research projects that Hays has carried out over the last few years. There will also be pointers on how marketers can ensure they are best equipped with skills to secure their own futures, while simultaneously being able to add the greatest value to their current organisation.”

Richard Slee, Isle of Man Ambassador, CIM North West Regional Board, said: “I am delighted to be welcoming Clare to the Island for what promises to be a highly informative and interesting event for local marketers and the business community. That the event is fully subscribed already is testament to the calibre of speaker and the levels of interest in the topic.”

Heather Blackley of the Isle of Man’s CIM Accredited Study Centre (The Marketing Partnership Ltd) commented: “We have unsurprisingly seen sharp increases in organisations and individuals wanting to develop their digital skills with the range of digital CIM programmes we offer here on the Island - the recently revised programmes are well placed to help fill the digital skills gaps identified and to help give Isle of Man based businesses a competitive advantage.”

To join the CIM North marketing group, please click here: http://regions.cim.co.uk/North/home/

ENDS

Notes to editors

CIM digital qualifications are available at CIM’s local study centre in the Isle of Man.

For media enquiries

For further information please contact the Chartered Institute of Marketing regional press office at Pelican Communications on David Anthony david.anthony@pelicomms.co.uk  or 01457 820807.

For CIM enquiries

James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk

Corinne Lavictoire  
PR Executive
corinne.lavictoire@cim.co.uk

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.