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  • Release: CIM launches new diagnostic portal




    • New CIM Marketing Analysis Portal (MAP) allows insight into capability gaps
    • Training and development decisions to be made more efficiently

    The Chartered Institute of Marketing (CIM) has launched an online diagnostic portal to allow businesses to effectively assess professional marketing capabilities across teams and departments.

    CIM’s Marketing Analysis Portal (MAP) is available for organisations as an additional analytical component of our well-established consultant-led learning and development capability assessment service. The new portal will help organisations to fully understand their capability gaps against their aspirations, as well as empowering marketing managers to make informed decisions on the critical training and development needs of their team.

    MAP, which is based on CIM’s Professional Marketing Competencies, offers marketing professionals the opportunity to identify strengths and gaps across either the full range of disciplines or specific areas based on existing structures. CIM supports organisations in interpreting the output in order to build relevant solutions to support individual and organisational development.

    Having the right skills is a concern many businesses face, with a CIM ‘State of the Industry’ report revealing in 2017 that a lack of marketing skills at a strategic level was a challenge for many organisations.

    The report found that while marketers are excited about getting more involved in the strategic vision for the company (63%) and driving change within the organisation (61%), nearly all (93%) think that the marketing skills gap at a strategic level is one of the biggest challenges facing businesses today.

    CIM’s learning and development discovery services combine the Marketing Analysis Portal (MAP) with consultant-led investigation to provide:

    • Insight into capability gaps
    • Inconsistencies across teams
    • Understanding misalignment to strategy
    • Recommended solutions

    James Sutton, commercial director at CIM, said, “Marketing is a key function in delivering business growth and we believe that developing the capability with marketing teams is an essential part of driving performance. MAP will enable businesses to invest in their marketing capability with confidence.

    “The MAP portal provides marketing leaders with a comprehensive and holistic overview of their team’s skill set against our professional marketing competencies, allowing more balances and effective teams to be developed.”

    To find out more about MAP and CIM’s Company Training Services, visit: www.cim.co.uk/map  

    Or to find out how CIM can help you develop the capability of your marketing team call: +44 (0)1628 427250


    - ENDS –


    Notes to editors

    For media enquiries

    For further information please contact the Chartered Institute of Marketing press office at Good Relations on CIMTeam@goodrelations.co.uk

    James Delves
    CIM Head of PR and External Engagement


    Ally Lee-Boone 
    Content and Engagement Executive


    About CIM

    The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 28,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

    CIM provides members and organisations with five key benefits: 

    • Partnership – CIM is a professional and organisational partner to support performance and career development
    • Education – CIM allows individuals and businesses to continuously upskill
    • Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
    • Connection – CIM provides access to services, expertise and peers
    • Recognition – CIM is the global benchmark of professional competence


    For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.


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