PRESS RELEASE

CIM launches revised marketing qualifications syllabus for Sri Lankan marketers

• Revised syllabus launched for professionally recognised marketing and digital marketing qualifications
• Sri Lankan marketers can secure the skills to operate at the highest level
• Expansion of study centres into new regions across Sri Lanka

The Chartered Institute of Marketing (CIM), announced a new revised syllabus, which will support marketers across a wide range of roles from marketing assistant to marketing manager. This follows an extensive review of the qualifications on offer to bolster professional development for modern marketers in Sri Lanka ensuring they can compete internationally.

The revised syllabus will cover a range of key topics including:

• Marketing and digital strategy
• Digital optimisation
• The digital customer experience
• Innovation in marketing
• Managing brands
• The latest strategic marketing ​tools and thinking
• Leadership, and brand management strategies

Onalie Dissanayake, CIM Country Head of Sri Lanka & The Maldives welcomed the news saying: “The revised suite of qualifications will empower Sri Lankan marketers, equipping them with the skills to operate at the highest level. This is particularly important given that we are developing our network across Sri Lanka, expanding study centres and launching new ones in regions such as Kandy, Galle and Jaffna. The new syllabus reflects CIM’s commitment to support Sri Lankan businesses and marketers and the growing need for innovative thinking.”

To reflect the knowledge and skills now required by Sri Lankan marketers and the wider global marketing sector, all existing qualifications have been revised, core mandatory modules refreshed, and new digital content threaded through the syllabus, enabling CIM members to stay ahead. Marketers will also now be able to gain digital qualifications at each level.

The first intake for the revised syllabus in Sri Lanka will be January 2020 and will compliment a level 7 Postgraduate Diploma which was launched last year. In a survey of CIM graduates across the world, 94% stated that they felt more confident in their capabilities since qualifying, with many reporting pay increases and career progress.

Discussing the announcement, Maggie Jones, Director of Qualifications and Partnerships at CIM said: “As part of our commitment to delivering highly relevant and quality courses to our Sri Lankan members, we undertook a complete review of our qualifications to ensure that they closely aligned to the needs of those working in the Sri Lankan business environment.

“We collected comprehensive feedback from study centres, students, employers and academics across the region so that we could be confident that our revised syllabus will support marketers for years to come, keeping them ahead of the curve.”

For more information on CIM qualifications visit: https://www.cim.co.uk/qualifications/

To become a CIM member or for the latest news from CIM Sri Lanka visit: https://srilanka.cim.co.uk/

- ENDS -

Notes to editors:

For further information please contact the Chartered Institute of Marketing press office at Good Relations on CIMTeam@goodrelations.co.uk

For CIM enquiries

James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk 

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is to create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, and leaders across the profession. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 CIM events. Find out more about CIM by visiting www.cim.co.uk.