PRESS RELEASE

CIM steps up learning and development support for members

• CIM offering additional support to members during tough time for the marketing sector and wider economy
• Access to online courses for renewing and new CIM members launched to help marketers continue their learning and development
• Courses include the ‘Marketing Fundamentals’ and ‘Marketing and Brand Strategy’

The Chartered Institute of Marketing (CIM) has today announced that from the 25^th November, new and renewing graded CIM members will be given a month’s access to online courses worth £249.

Marketers will receive 30 days access to either the ‘Marketing Fundamentals’ or ‘Marketing and Brand Strategy’ online course when they join or renew their existing membership.

The move is aimed at offering additional support to marketers in their learning and professional development, at a time they need it most. With the UK economy and the marketing sector feeling the effects of the COVID-19 pandemic, CIM hopes members will take this opportunity to improve their marketing skills.  

CIM is giving members access to courses targeted specifically for their level and experience:

Support for renewing and new marketing executives - Marketers with three years’ marketing experience can join as an Associate (ACIM)and be eligible to receive 30 days access to the online ‘Marketing Fundamentals’. This course is designed to help professionals develop their skills and knowledge needed to plan and measure an effective marketing communications campaign and to develop other core fundamental marketing principles.

Support for renewing and new marketing managers and directors - Marketers joining as a member (MCIM) with 5 to 10 years’ experience, or a Fellow (FCIM), with 10 to 15 years’ experience , will be eligible to receive 30 days access to the online ‘Marketing and Brand Strategy course’. This course is aimed at marketers looking to develop their strategic marketing planning skills.

Discussing the  increased support Kate Gardhouse, director of customer experience, IT and Operations at CIM said: “We are delighted to be able to offer access to our popular online training courses, to help support our members and those looking to join CIM during these difficult times.”

Access to these courses is in addition to a growing portfolio of online support services which include webinars, podcasts and training materials.

To find out more about CIM’s ‘Marketing Fundamentals’ and ‘Marketing and Brand Strategy’ courses, please visit:

• https://www.cim.co.uk/training/list-courses/marketing-fundamentals/
• https://www.cim.co.uk/training/list-courses/marketing-and-brand-strategy/

For more information on CIM’s training courses, or to book an online course or live virtual classroom, visit: https://www.cim.co.uk/training/list-courses/#training-courses

ENDS

Notes to editors

For media enquiries
Leigh Marshall
Good Relations
lmarshall@goodrelations.co.uk  

For media enquiries

For further information please contact the Chartered Institute of Marketing press office at Good Relations on CIMTeam@goodrelations.co.uk

For CIM enquiries

James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk  

Corinne Lavictoire  
PR Executive
corinne.lavictoire@cim.co.uk

About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with over 28,000 members worldwide, of which there are over 2,500 Chartered Marketers. CIM’s mission is to create a marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. CIM believes marketing is the critical factor in driving long term organisational performance.

CIM provides members and organisations with five key benefits: 

• Partnership – CIM is a professional and organisational partner to support performance and career development
• Education – CIM allows individuals and businesses to continuously upskill
• Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
• Connection – CIM provides access to services, expertise and peers
• Recognition – CIM is the global benchmark of professional competence

For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 120 CIM study centres in 32 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.