Release: New CIM course to address chronic skills shortages



New CIM marketing course set to build better construction marketers

New innovative construction marketing course to address UK skill shortage


The chronic shortage of skills in the construction sector is impacting the UK both at a frontline construction level and at a strategic corporate level. The construction industry and The Chartered Institute of Marketing are taking action with the CIM Foundation Certificate in Marketing for Construction.


This customised Foundation Certificate in Marketing is the CIM’s first sector-specific marketing programme, designed and written in collaboration with volunteer members of the Construction Industry Group.


In producing this course, both organisations are recognising that generalist marketing training cannot provide adequate insight into this most complex and critical industry.  The combination of the rigour of the CIM with the practical, hands-on experience of the construction sector specialists, creates a tailored, relevant qualification that will be much in demand.


The flexible teaching programme is delivered largely online, over an eight-month period with a number of face-to-face workshops – perfect for a modern work life balance. In addition, each delegate will be provided with an industry expert mentor, whose role is to support the learning process, providing insight that goes beyond both the classroom and the student’s own workplace.


Enrolment for the 2018 programme is open now, with confirmed bookings to be received by the closing deadline of March 20.  Further information and course booking details can be seen here: https://cimacademy.co.uk/qualifications/sector-specific-qualifications/l3-foundation-certificate-in-marketing-for-the-construction-industry/


Chris Daly, Chief Executive of the Chartered Institute of Marketing (CIM), adds: “A CIM qualification gives a solid grounding for a marketing career and professional marketing is a recognised driver of business growth.  I am delighted that CIM has partnered with the construction sector to address the marketing skills gap and enable new marketers to gain the right skills and behaviours needed to contribute to the growth of an absolutely vital industry.”


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About CIM

The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 28,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.


CIM provides members and organisations with five key benefits: 

  • Partnership – CIM is a professional and organisational partner to support performance and career development
  • Education – CIM allows individuals and businesses to continuously upskill
  • Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
  • Connection – CIM provides access to services, expertise and peers
  • Recognition – CIM is the global benchmark of professional competence


For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. CIM has 130 study centres in 36 countries and there are 132 countries with exam centres. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.


For more information or to set up an interview with a CIM spokesperson, please contact:

Anna Hern, Ridgemount PR, on 020 8392 0500 or by email anna.hern@ridgemountpr.co.uk


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