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PRESS RELEASE
NEW CIM PROGRAMME RECOGNISES TOP MARKETING TRAINING
The Chartered Institute of Marketing (CIM) has today announced an update to its successful recognition programme for third-party marketing courses. The expansion of the existing programme comes following growing demand from learners and employees for internationally recognised professional qualifications and courses for marketers.
The expanded offering will ensure that more people studying marketing and related disciplines can guarantee their course or qualification meets CIM’s respected industry standards.
CIM expects the service to be taken up by universities, business schools, and training providers who are looking for a differentiator when attracting learners. Challenges across the higher education market and the Apprenticeship Levy has led to the education market becoming increasingly competitive. Learners will, in turn, benefit from a wider range of qualifications that are recognised as being best-in-class by the business sector, improving their career prospects.
In recent years, the burden of marketing regulation on corporates has increased, from the mis-selling of financial services to the advertising of high fat, salt and sugar foods. This has increased employer demand for qualified professionals able to advise on topical issues facing the industry, such as data privacy and advertising to children.
From today CIM will be offering three types of partnerships:
Maggie Jones, associate director of qualifications and partnerships said: “CIM qualifications are globally respected and our new recognition programme expands the opportunities for people to take a CIM recognised course. To develop the new programme, we drew on our experience working with employers, leading universities, colleges and private training providers across the UK and around the world, to enhance and differentiate their learning propositions.
“The new programme provides a greater synergy between CIM and public/private organisations, while adding value to the qualifications students receive when leaving higher education. Professional marketing skills deliver a clear advantage for business and CIM is committed to giving marketers the tools they need to achieve their professional goals.”
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Notes to editors
For media enquiries
For further information please contact the Chartered Institute of Marketing press office at Good Relations on CIMTeam@goodrelations.co.uk
For CIM enquiries
James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk
Ally Lee-Boone
Content and Engagement Executive
ally.lee-boone@cim.co.uk
About CIM
The Chartered Institute of Marketing (CIM) is the world’s leading marketing body, with over 30,000 members worldwide, of which there are over 3,000 Chartered Marketers. CIM’s mission is create marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. It believes marketing is the critical factor in driving long term organisational performance.
CIM provides members and organisations with five key benefits:
For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 130 CIM study centres in 36 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.
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