Shortlist revealed for CIM Marketing Excellence Awards

● The Chartered Institute of Marketing (CIM) received hundreds of entries
● Winners from CIM’s Marketing Excellence Awards 2020 shortlist to be revealed across three online virtual events
● Rolls-Royce, Everton FC and HelloFresh UK amongst top organisations nominated
● Awards will be a virtual event for the first time

The top marketing campaigns of 2020 have been shortlisted for the Marketing Excellence Awards run by the Chartered Institute of Marketing (CIM).

Entries were submitted by a wide variety of companies, individuals and teams from across the UK. Now in their eleventh year, the awards illustrate the range of creative talent from in-house teams and agencies in the field of marketing, submitted before the pandemic in 2020.

Due to COVID-19 restrictions, the winners of CIM’s Marketing Excellence Awards 2020 shortlist will be announced in three online sessions which will take place on 2, 3 and 4 March 2021 at 1pm.

The sessions will be hosted by comedian Tom Allen with the winners receiving their awards by post to adhere to all COVID-19 protocols.

The hundreds of entries were assessed by an expert panel of marketing professionals and practitioners from top brands including Nestle, Weetabix and The Body Shop.

Chris Daly, CEO at Chartered Institute of Marketing said: “Congratulations to all those shortlisted. When we first announced entries to be open back in 2019, we could not have anticipated or imagined the challenge the world has faced over the past year. Yet despite this, marketers have proved their resilience and creativity at every stage, which is why we are delighted to be able to announce the 2020 winners and reward excellence in the field of marketing.

“This year has tested our industry like no other, but the breadth and wealth of today’s shortlist ought to serve as a vital reminder that our industry is a powerful and critical function of businesses, particularly during challenging times.”

Marketing Excellence Awards 2020: The shortlist:

Best Education Campaign
● Advanced Medical Solutions Ltd in partnership with Lumisi Ltd: ActivHeal Academy - Wound Care Education Solution
● Arden University: Go Get Going
● Aston University: Here is Aston
● Edinburgh Napier University: Clearing up at Clearing
● Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live
● phs Group in partnership with Magic Wand PR: Best Education Campaign
● Staffordshire University: We See Your Potential; Clearing 2019 Campaign
● Swansea University: Student Recruitment Campaign
● University of Greenwich in partnership with Katte & Co: University of Greenwich - A Smarter Clearing Campaign
● University of Manchester: It's Time...

Best Financial Services Campaign
● BECG in partnership with Ageas: Ageas, the crew behind you
● Financial Services Compensation Scheme: FSCS Real Stories
● Gravity Global: Making Tax Digital
● Hide the Shark in partnership with Old Mill: Old Mill Rebrand Campaign
● HSBC UK in partnership with CHS: It's Payback Time with the new HSBC Rewards Card
● Price Bailey: Inside the Minds of Business Leaders
● PwC: The Currency of Collision - Turning disruption to your advantage #DisruptionAdvantage
● Royal London in partnership with Guy & Co: Overcoming Protection Hurdles

Best Healthcare/Pharmaceutical Campaign
● Almac: Almac Adapt - Because Time is Precious
● ellaOne in partnership with Dirt & Glory Media, Havas London and UM Media: My Morning After campaign
● GSK: Sprinting toward success - How an agile team & new approach to digital drove top sales for Biotène
● Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live
● Sagittarius: Avène 2019 Sun Care Digital Campaign

Best Not for profit/Charity/Social Marketing Campaign
● Arup: Ideas for Liverpool: Collaboration, innovation and positive change
● Association for Project Management (APM) in partnership with Studio Texture and John Ayling & Associates (JAA): Make Change Happen
● C21 Creative Communications Ltd in partnership with Greater Manchester Health and Social Care Partnership: #DRYMESTER
● Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign
● Hitch Marketing in partnership with Greater Manchester Health and Social Care Partnership: You Can! Ex Smoker Campaign
● Sleeping Giant Media on behalf of The Aspinall Foundation: Lions, Tigers & Bears Oh My!

Best Advertising Campaign
● Ardmore in partnership with Translink: Glider - Transforming Belfast
● Simplicity Cremations: Making Funerals Less of an Undertaking
● Southeastern Railway in partnership with Network Rail and OMD: Leaves on the Line
● Strategy&: Connecting the disconnected

Best Brand Building Campaign – LARGE
● BDO UK LLP: A new brand strategy for BDO UK
● Digital Wholesale Solutions: Launch of Digital Wholesale Solutions Brand
● ellaOne in partnership with Dirt & Glory Media, Havas London and UM Media: My Morning After campaign
● Greater Anglia: Building the brand - launching the Hare
● HROC Group on behalf of Ibstock: Putting Ibstock at the Heart of Building
● Stein IAS in partnership with Marshalls: Just Add Water Management
● Strategy&: Connecting the disconnected
● Tarmac Cement: Blue Circle: One of the family

Best Brand Building Campaign – SME
● Ardmore in partnership with Translink: Metro is Belfast
● IG Lintels in partnership with MRA Marketing: Spanning suburbia: changing how Britain builds in the suburbs
● Media Agency Group: Never Fully Dressed
● Media Agency Group: I Saw it First and Love Island
● Morton Fraser in partnership with Whitespace: Welcome to Clarity
● Simplicity Cremations: Making Funerals Less of an Undertaking

Best Content Marketing Campaign
● Access Group: Hidden Dynamics of Homecare 2019
● CHS in partnership with Petplan: Petplan brings you the A-Z of Pethood
● Dignity Funerals: Let's talk about death
● Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign
● Great State in partnership The Royal Navy: Marine in 15
● IG Lintels in partnership with MRA Marketing: Spanning Suburbia: changing how Britain builds in the suburbs
● Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live
● PwC: The Future of Government
● Rolls-Royce in partnership with Ogilvy B2B: #PowerOfTrent
● Royal London in partnership with Guy & Co: Overcoming Protection Hurdles

Best Corporate Social Responsibility
● De Montfort University: De Montfort University sustainability initiatives
● EY in partnership with Henley Business School: Women in Emerging Technology

Best Customer Experience
● Barclays: Mortgages, A smooth operation
● BASEC - British Approvals Service for Cables: BASEC Enhances Cable Industry Customer Experience
● Boost Power (part of OVO Retail): Boost Winter Wallet
● Lyreco: Lyreco Project Capital - Who Are You?
● O2 - Telefonica UK Limited: Closing the loop
● PwC: PwC CFO Quest Programme 2018/19

Best Innovative New Product/Service
● Boost Power (part of OVO Retail): Boost Winter Wallet
● phs Group in partnership with Magic Wand PR: Best Innovative New Product/Service
● Simplicity Cremations: Making Funerals Less of an Undertaking
● Stein IAS: SafeTug 360⁰ Experience
● The River Group Content Ltd: Healthy for Men Podumentary Series
● YPO: YPO Apprenticeship Framework

Best Integrated Campaign – LARGE
● Access Group: Access Hospitality - Recipe For Success
● Aster Group: GLADDER
● EDF Energy: Changing perceptions through a circular economy approach
● ellaOne in partnership with Dirt & Glory Media, Havas London and UM Media: My Morning After campaign
● Highways England: ‘Don’t be a Space Invader’ – stay safe, stay back
● HROC Group on behalf of Ibstock: Putting Ibstock at the Heart of Building
● Jessops Europe Limited: Jessops x Sony x UK Shooters - FOR THE CREATORS
● Rolls-Royce with Ogilvy B2B: #PowerOfTrent
● The NEC: Build your perfect event
● West Yorkshire Fire and Rescue Service : Be Moor Aware - Moorland Fire Prevention Campaign

Best Integrated Campaign – SME
● Cool Blue Brand Communications: Sleepeezee - Everything's easy, when you Sleepeezee
● Itineris in partnership with Wellcome Collection and AKA: Smoke & Mirrors integrated campaign
● The Team: Gas Safe Register ‘Don’t Cut Corners’
● TVTY: Florette+TVTY: TV synced video campaigns in real-time

Best Partnership Campaign
● Aico Ltd: Resident Safety Campaign - #SaferHomes4All
● Aviva in partnership with HSBC UK: Home Insurance Digital Acceleration
● Coventry Building Society: Thank you - train station takeover 2019
● Jessops Europe Limited: Jessops x Sony x UK Shooters – For the Creators
● Media Agency Group: Media Agency Group and Never Fully Dressed and Made in Chelsea
● Smart Energy GB: The Smart Meter Garden at RHS Hampton Court Palace Garden Festival

Best use of Data and Insight – LARGE
● Aviva: Aviva Protection Adviser Segmentation
● Everton Football Club: Goodison Park Stadium Tours
● Merkle in partnership with News UK - James – Your Digital Butler
● ODEON in partnership with Yellow Velo: Roll the film, let the data-led magic begin
● PwC: Building Trust in Drones
● Rolls-Royce with Ogilvy B2B: #PowerOfTrent
● Talon in partnership with OMD UK: McDonald's Saver Menu
● Tarmac Cement: Blue Circle: A forensic focus

Best use of Data and Insight – SME
● Exposure in partnership with Glenfiddich: Experimental Series
● Hitch Marketing in partnership with Greater Manchester Health and Social Care Partnership: You Can! - Exsmoker Campaign
● Nosto and dunhill: Nosto and Dunhill
● REaD Group in partnership with Titan Travel: REaD Group
● Royal College of Physicians and Surgeons of Glasgow: Physicians and Surgeons: Probably the toughest audience in the world
● Waterfront Hall, Ulster Hall: Evolution not revolution: Driving a digital-first approach

Best use of Digital Marketing
● Bind in partnership with TyresOnTheDrive.com: Using digital marketing to sell more tyres & save the planet
● Folly Farm Leisure Limited in partnership with Claire Carlile Marketing Limited and Golley Slater Limited: Hanging it all on the sloths!
● HSBC UK in partnership with CHS: Creating Impact with targeted Digital Media to launch the new HSBC Rewards Card
● Pegasus: Cetraben Skinspirational
● Propellernet: Pour Moi - Lingerie for Every Body
● PwC: Value Creation in Deals: Delivering world class digital marketing
● Tribal Impact on behalf of SAP UK & Ireland: Employee Enabled Marketing: How building relationships through a digital account-based campaign helped SAP build a £5 million pipeline
● Uberall in partnership with BP: Digital marketing driving customers to the forecourt

Best use of PR
● 72Point in partnership with Heathrow Express: The Flower Express
● Conker Communications: Vitality Netball World Cup 2019
● Henbe in partnership with Intelligent Conversation and Ilke Homes: Busting the myths of Modular Home construction
● Kazoo PR: Benson's Sleep Wellness Campaign
● Melt Digital on behalf of Netflights: The best international airport for wellness
● Petplan: Petplan Pet Census
● Smart Energy GB: Smart E-Home
● Zaboura Consultancy: #ByeByeBadWiFi

Best Use of Social Media
● Aunt Bessie's: Turning ovens to gas mark amazing through digital transformation
● Bray Leino LTD: Covonia – Feel the Power/ ‘Grow a pair’.
● Cold Town House: Cold Town House Launch
● FKC & UFF: Ceuta Healthcare Wash & Go
● Great State in partnership with The Royal Navy: Marine in 15
● Essity in partnership with Wound Care People and Mole Digital: Healthcare Education via Facebook Live
● Maxx: Trace One Campaign
● Prompt Marketing in partnership with Writtle University College: Transforming student and stakeholder engagement through social storytelling #onlyatwrittle

Agency of the Year
● Absolute Digital Media
● BECG
● Media Agency Group
● MediaVision Interactive
● Sleeping Giant Media
● Stein IAS
● Transmission
● Twogether

Marketing Campaign of the Year
● Castle Howard: Skelf Island Adventure Playground
● Civica: Making Every Day Better
● Freedom Media in partnership with States of Jersey Police: I Know You Will Get Caught / Consent Campaign
● Immediate Media: Rejecting serial offenders for the greater good! More profit, better renewal rates and ultimately more loyal subscribers!
● Influential in partnership with Everton Football Club: The People's Project - Communicating a transformational project for North Liverpool
● Jessops Europe Limited: Jessops x Sony x UK Shooters – For the Creators
● Longhurst Group: Boolean Fields, Station Road
● Tarmac Cement: Blue Circle - Postcrete family holiday promotion

Marketer of the Year
● David Nelson, PwC
● James Rowland, Refinitiv
● Jane Kaye-Bailey, The Butterfly Tree
● Jeanette Ariano, St Mary's School, Cambridge
● Kelly Greenaway, phs Group
● Mark Hull, Dignity PLC

Marketing Team of the Year (Client Side)
● Birds Eye
● Digital Theatre+
● DS Smith
● HelloFresh UK
● Immediate Media
● Premier Foods
● Retail Assist
● Sir Robert McAlpine
● Solidor
● University of East London

For CIM enquiries

For further information please contact the Chartered Institute of Marketing press office:
James Delves
CIM Head of PR and External Engagement
james.delves@cim.co.uk

Corinne Lavictoire
PR Executive
corinne.lavictoire@cim.co.uk

About CIM

CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.