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  • Release: Trust and role of storytelling in construction



    CIMCIG to stress importance of trust at Marketing in Construction Summit

    The Chartered Institute of Marketing Construction Industry Group (CIMCIG) will discuss the importance of trust and the role of storytelling at the forthcoming Marketing in Construction Summit on 12th February 2020 at CentreEd, ExCel London.

    Following the Grenfell Tower disaster and the collapse of Carillion, the reputation of the construction industry has suffered in recent years, with these high-profile incidents casting doubt on the credibility and competence of decision makers.

    In response to these issues, CIMCIG Vice Chair, Chris Ashworth, a seasoned marketer and researcher in the construction sector, will use the results of the latest Construction Media Index research to suggest how to rebuild trust with customers through trusted channels of communication. In addition, Anna Hern, MD of storytelling specialists Ridgemount PR, will demonstrate how to breathe fresh life into B2B storytelling.

    Speaking ahead of the summit, Chris Ashworth said: “Trust has always been an issue we factor into our decisions, but it has become higher profile in recent years as people become aware of how often leading ‘authorities’ misled and manipulated them.

    “On a day-to-day basis, in all aspects of the construction industry, trust is important, but it has to be earned.

    “Our research found that different communication channels build different levels of trust, and choosing the right channels through which to gain this is imperative to your business.

    “With so many platforms available, we’re looking to show attendees just how to identify trusted options, build trust in their own channels and develop the most authentic stories.”

    The Marketing in Construction Summit, organised by the team behind the UK’s largest construction trade show, UK Construction Week, provides a platform for professionals with a remit for marketing within the construction sector to learn, share and develop ideas to recognise and raise brand awareness and best practice within the construction industry.

    The programme focuses on brand creation, marketing strategy, digital communications and channel marketing specifically for the construction sector. Attendees will hear and learn from leading industry experts who will share a mix of thought-provoking seminars, case studies and interactive workshops during the one-day event.

    The Chartered Institute of Marketing’s Construction Industry Group (CIMCIG) works on behalf of its members to raise the status of the marketing profession within the construction industry, through a mix of events, seminars and conferences.

    For more information about the event, visit: http://www.constructionsummits.com/


    Media contacts

    For media enquiries

    For further information please contact the Chartered Institute of Marketing regional press office at Pelican Communications on david.anthony@pelicomms.co.uk or 01457 820807.

    James Delves
    CIM Head of PR and External Engagement

    Corinne Lavictoire  
    PR Executive

    About the survey

    Competitive Advantage’s Construction Media Index comprised a survey of 610 UK construction decision makers conducted during July to August 2019.

    About CIM

    The Chartered Institute of Marketing (CIM) is the world’s leading professional body for marketing, with over 28,000 members worldwide, of which there are over 2,500 Chartered Marketers. CIM’s mission is to create a marketing advantage for the benefit of professionals, business and society with a focus on export, data and skills. CIM believes marketing is the critical factor in driving long term organisational performance.

    CIM provides members and organisations with five key benefits: 

    • Partnership – CIM is a professional and organisational partner to support performance and career development
    • Education – CIM allows individuals and businesses to continuously upskill
    • Information – CIM keeps members up to date with the latest marketing thinking, and keeps organisations at the forefront of practices
    • Connection – CIM provides access to services, expertise and peers
    • Recognition – CIM is the global benchmark of professional competence

    For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession as a whole. There are 120 CIM study centres in 32 countries and exam centres in 132 countries worldwide. In the last year, over 7,500 people registered at over 230 UK CIM events. Find out more about CIM by visiting www.cim.co.uk.




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