Retail Gazette: International Women's Day - How can retailers avoid tokenistic campaigns?

In light of International Women's Day, Paul Hitchens, brand specialist at CIM, recently spoke to Retail Gazette about how marketing teams need to create authentic and purpose-led campaigns to avoid being perceived as tokenistic.

For the full article, click here: https://www.retailgazette.co.uk/blog/2020/03/international-womens-day-how-can-retailers-avoid-tokenism/