Consultancy

Aims of the module

Senior marketers often gain experience across different organisational types and sizes over the course of their career, giving them a detailed insight into a range of marketing related issues and problems. This experience, within the heart of an organisation, can be developed into a consultancy role either within a large organisation linking in with key clients or as an independent consultant within a marketing specialism.

Module structure

By the end of this module you should be able to:

Unit 1: Building and Developing Client Relationships

• Critically assess the components of a sustainable and clearly defined consultancy proposition
• Develop the personal brand

Unit 2: Scoping the Potential Service

• Critically assess the contributing factors to a client’s business issue
• Evaluate how to facilitate change within the client’s organisation, in response to the client’s business issue

Unit 3: Delivering the Client Outcome

• Critically appraise how to develop and implement the agreed solution
• Design and implement systems, processes and procedures to embed the agreed solution

Assessment: Assignment

• An assignment based on a given scenario relating to an organisation of your choice.

View module specification document.

Explore the full CIM Marketing Leadership Programme.

Award level
CIM level 7

Estimated study time
200 hours

Costs
Please contact your Accredited Study Centre directly

View module specification

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