• CoBrowse
  • Aims of the module

    Senior marketers often gain experience across different organisational types and sizes over the course of their career, giving them a detailed insight into a range of marketing related issues and problems. This experience, within the heart of an organisation, can be developed into a consultancy role either within a large organisation linking in with key clients or as an independent consultant within a marketing specialism.

    Module structure

    By the end of this module you should be able to:

    Unit 1: Building and Developing Client Relationships

    • Critically assess the components of a sustainable and clearly defined consultancy proposition
    • Develop the personal brand

    Unit 2: Scoping the Potential Service

    • Critically assess the contributing factors to a client’s business issue
    • Evaluate how to facilitate change within the client’s organisation, in response to the client’s business issue

    Unit 3: Delivering the Client Outcome

    • Critically appraise how to develop and implement the agreed solution
    • Design and implement systems, processes and procedures to embed the agreed solution

    Assessment: Assignment

    • An assignment based on a given scenario relating to an organisation of your choice.

    View module specification document.

    Explore the full CIM Marketing Leadership Programme.

    Award level
    CIM level 7

    Estimated study time
    200 hours

    Costs
    Please contact your Accredited Study Centre directly


    View module specification


    To speak to an advisor:
    Call +44 (0)1628 427120
    Email qualifications@cim.co.uk

    Contact us

    Find a Study Centre

    To discuss our qualifications:
    Call +44 (0)1628 427120
    Email qualifications@cim.co.uk