Aims of the module

Senior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

Module structure

Three units with two learning outcomes each. By the end of this module you should be able to:

Unit 1: Dynamic Marketing Environment 

  • Critically analyse the changing dynamics of an organisation’s environment
  • Determine key business drivers for organisational success

Unit 2: Develop Creative Thinking

  • Evaluate the relevance of emerging marketing challenges to the organisation’s future direction
  • Critically assess the contribution of the challenges to the value creation of an organisation

Unit 3: Create Insight, Vision and Direction

  • Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges
  • Recommend resource-led innovative approaches to contemporary marketing challenges

Assessment: Assignment 

  • An assignment based on a given scenario relating to an organisation of your choice

View module specification document.

Explore the full CIM Marketing Leadership Programme.

Award level
CIM level 7

Estimated study time
200 hours

Please contact your Accredited Study Centre directly

View module specification

To speak to an advisor:
Call +44 (0)1628 427120

Contact us

Find a Study Centre

To discuss our qualifications:
Call +44 (0)1628 427120