Contemporary Challenges Level 7 Marketing Module

Aims of the module

Senior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

Module structure

Three units with two learning outcomes each. By the end of this module you should be able to:

Unit 1: Dynamic Marketing Environment

Critically analyse the changing dynamics of an organisation’s environment
Determine key business drivers for organisational success

Unit 2: Develop Creative Thinking

Evaluate the relevance of emerging marketing challenges to the organisation’s future direction
Critically assess the contribution of the challenges to the value creation of an organisation

Unit 3: Create Insight, Vision and Direction

Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges
Recommend resource-led innovative approaches to contemporary marketing challenges