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  • Aims of the module

    Senior level marketers need to be able to identify the key influences on the future drivers of the organisation and match those with organisational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.

    Module structure

    Three units with two learning outcomes each. By the end of this module you should be able to:

    Unit 1: Dynamic Marketing Environment 

    • Critically analyse the changing dynamics of an organisation’s environment
    • Determine key business drivers for organisational success

    Unit 2: Develop Creative Thinking

    • Evaluate the relevance of emerging marketing challenges to the organisation’s future direction
    • Critically assess the contribution of the challenges to the value creation of an organisation

    Unit 3: Create Insight, Vision and Direction

    • Demonstrate a clear understanding of how the organisation can develop a positive response to emerging challenges
    • Recommend resource-led innovative approaches to contemporary marketing challenges

    Assessment: Assignment 

    • An assignment based on a given scenario relating to an organisation of your choice

    View module specification document.

    Explore the full CIM Marketing Leadership Programme.

    Award level
    CIM level 7

    Estimated study time
    200 hours

    Please contact your Accredited Study Centre directly

    View module specification

    To speak to an advisor:
    Call +44 (0)1628 427120
    Email qualifications@cim.co.uk

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    To discuss our qualifications:
    Call +44 (0)1628 427120
    Email qualifications@cim.co.uk