Aims of the module
This module has been designed to give learners the opportunity to demonstrate the knowledge and understanding of marketing’s role in creating a sustainable environment.
The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organisation can achieve and how marketing facilitates that change. You will consider the role of marketing in engaging with stakeholders (with the natural world established as a key stakeholder) to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.
The module will equip you to plan, resource and execute key actions, and communicate how and why your organisation is responding to the evolving sustainability agenda.
The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require submission of an assignment based on a given scenario.
The learning outcomes and assessment criteria, along with the indicative content, are detailed in the Sustainable Marketing module content which follows.
Carbon Literacy Trust
In developing the module CIM has worked in partnership with the Carbon Literacy Trust. As such, you also have the option to gain an additional accreditation from the Carbon Literacy Trust alongside completing the Sustainability module. Get in touch to find out more or discuss with your tutor.
CIM level 6
Estimated study time
Please contact your Accredited Study Centre directly
Please contact your Accredited Study Centre for the total cost of this module.
Below is a breakdown of the studying costs for this module:
- £190 assessment fee, payable to CIM. Assessment fee for students who reside in countries eligible for an international reduced rate is £150.
- Plus CIM Studying Member fee of £65, payable annually for each year of the duration of your studies.
- Plus Accredited Study Centre tuition fees.
Please note: fees are reviewed on an annual basis and are subject to change.