Marketing and Digital Strategy - Level 6 Professional Marketing module

Aims of the module

This module has been designed to give learners the opportunity to demonstrate the knowledge and understanding of marketing’s role in creating a sustainable environment.

The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organisation can achieve and how marketing facilitates that change. You will consider the role of marketing in engaging with stakeholders (with the natural world established as a key stakeholder) to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.

The module will equip you to plan, resource and execute key actions, and communicate how and why your organisation is responding to the evolving sustainability agenda.

Module structure

The module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of assignment. The assessment will require submission of an assignment based on a given scenario.

The learning outcomes and assessment criteria, along with the indicative content, are detailed in the Sustainable Marketing module content which follows.

Carbon Literacy Trust

In developing the module CIM has worked in partnership with the Carbon Literacy Trust. As such, you also have the option to gain an additional accreditation from the Carbon Literacy Trust alongside completing the Sustainability module. Get in touch to find out more or discuss with your tutor.