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    • As an End-Point Assessment Organisation (EPAO), we value our strong partnerships with leading Apprentice Training Providers across England. We are committed to upholding the highest standards in assessing apprentices’ skills, knowledge, and behaviours, ensuring they meet the Marketing Standards. By collaborating closely with our training partners, we deliver a smooth, efficient end-point assessment process tailored to each apprenticeship standard. Together, we are dedicated to shaping the next generation of skilled marketing professionals and driving success for both apprentices and employers.

    The role of an ATP as a CIM EPAO Partner

    Program Design and Enrolment
    • Develop and deliver marketing-focused apprenticeship programs aligned with Apprenticeship standards and CIM requirements.
    • Assist with apprentice recruitment, ensuring eligibility and proper enrolment.
    Training and Development
    • Provide a mix of practical and theoretical marketing training to build the necessary skills and knowledge to prepare learners for real-life roles.
    • Ensure training meets industry standards and the requirements set out in the apprenticeship standard, appropriately preparing learners for End Point Assessment.
    Support
    • To offer ongoing guidance and support throughout the apprenticeship on programme learning.
    Progress Monitoring
    • Track and record apprentice progress regularly.
    • Conduct reviews with apprentices and employers to ensure training is on track.
    Understanding the End Point Assessment (EPA)
    • Explain the CIM EPA structure, components, and assessment criteria based on the apprenticeship standards to apprentices.
    • Provide clear information and guidance on how best to be prepared for the End Point Assessment with CIM.
    Feedback and Reviews
    • Deliver detailed feedback on progress and readiness for the CIM EPA.
    • Set action plans to address any knowledge or skill gaps.
    • Conduct practice assessments to simulate the CIM EPA environment.
    • Provide constructive feedback on performance and areas needing improvement.
    Collaboration with Employers
    • Work closely with employers to ensure on-the-job training aligns with CIM EPA requirements.
    • Inform employers of their role in supporting the apprentice’s CIM EPA preparation.

    Who we work with

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    If you are a training provider and would like to make a further enquiry on Marketing Apprenticeships, please complete the form below.

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    Your details will only be used to give you information about Marketing Apprenticeships. You can opt out at any time by contacting us via apprenticeships@cim.co.uk