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Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.
Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.
An assignment based on a given scenario relating to an organisation of choice.
View module specification document.
Award level
CIM level 7
Estimated Study Time
200 hours
Costs
Please contact your Accredited Study Centre directly
Please contact your Accredited Study Centre for the total cost of this module.
Below is a breakdown of the studying costs for this module:
- £210 assessment fee, payable to CIM. Assessment fee for students who reside in countries eligible for an international reduced rate is £170.
- Plus CIM Studying Member fee of £65, payable annually for each year of the duration of your studies.
- Plus Accredited Study Centre tuition fees.
Please note: fees are reviewed on an annual basis and are subject to change.
To speak to an advisor:
Call +44 (0)1628 427120
Email qualifications@cim.co.uk
To discuss our qualifications:
Call +44 (0)1628 427120
Email qualifications@cim.co.uk