Aims of the module

To prepare you to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based upon a full critical evaluation of the various options available. You will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.

By the end of this module you should be able to:

Unit 1: Strategic Audit

  • Develop an audit of the external marketing environment 
  • Develop an audit of the internal marketing environment

Unit 2: Strategic Options

  • Critically assess strategic marketing decisions
  • Appraise strategic options available to a growing global organisation

Unit 3: Making Strategic Marketing Decisions

  • Critically assess and justify strategic marketing decisions, including financial assessment
  • Evaluate corporate and reputation risk of strategic marketing decisions

Assessment: Assignment

View module specification document.


Award level
CIM level 7

Estimated Study Time
200 hours

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View module specification


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