Global Marketing Decisions Level 7 Module | Qualifications

Aims of the module

To prepare you to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based upon a full critical evaluation of the various options available. You will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.

By the end of this module you should be able to:

Unit 1: Strategic Audit

Develop an audit of the external marketing environment
Develop an audit of the internal marketing environment

Unit 2: Strategic Options

Critically assess strategic marketing decisions
Appraise strategic options available to a growing global organisation

Unit 3: Making Strategic Marketing Decisions

Critically assess and justify strategic marketing decisions, including financial assessment
Evaluate corporate and reputation risk of strategic marketing decisions