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Jonathan is Professor of Marketing at the University of South Wales - where he leads research on how entrepreneurial firms ‘create markets’ and how SME’s can ‘go to market’ in the era of digital platforms and technically literate consumers. He consults with business and government bodies on several strategic projects, business development initiatives and the digital economy.
However, Jonathan’s career prior to academia was within business – he launched and grew a number of successful businesses and has a working knowledge of high growth businesses and new venture starts. Jonathan is an acknowledged global ‘thought leader’ at the interface between Marketing, Design Thinking and Management. He is an experienced board member and NED. Jonathan retains an interest in business and sits on the boards of a number of ‘not for loss’ companies.
For CIM, he is a course director specialising in SME Marketing and Marketing Leadership.