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Marketing requires a shift from pushing products out to creating consistently valuable and relevant content that centres on satisfying the unmet needs of this new breed of shoppers.
As former CMO UK of Dell, Simon was responsible for all UK marketing - leading across customer segments and channels for their full portfolio of products and solutions. Simon has around 20 years' experience in the IT and services industry from companies such as Toshiba, Acer, Microsoft and Dell.
Simon is a CIM course director specialising in international and B2B marketing. You can browse his latest articles and webinars on these topics for the content hub below.