**THIS EVENT HAS BEEN CANCELLED** Building confidence in digital strategy

May 19, 2020

6:00 PM - Edinburgh

With a growing number of organisations realising the importance of using data-led insights and audience research as a pillar of building digital strategies, how can marketers and digital professionals keep on top of the seemingly endless supply of data and research methods? Which ones should organisations employ, and which actually provide real value in the development of a clear digital strategy?

In this session, we’ll look at the power of data and different research methods and the impact they have on strategic thinking.

With over seven years’ digital experience in marketing, insights and strategy, Will Smith is a Digital Strategist with award-winning agency, Equator, helping brands reach their desired digital state across a wide variety of sectors including banking and finance, insurance, technology and hotels and travel.

CPD category: Strategy
Duration: 1 hour

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 19:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.

This event has now passed