April 02, 2020

5:30 PM - Derry - Londonderry


In association with the CIM Marketing Club for Northern Ireland, NW School of Marketing has created an event that will show you how to improve customer experience through customer journey mapping. The session will cover: 
  • How consumers make buying decisions
  • Building a customer persona
  • Mapping the customer journey across different scenarios
  • Touchpoints and Pain points 
  • Delighting the customer through marketing

Speaker: Marian Norwood FCIM

Marian leads the Consultancy, Qualifications and Training activities of NW School of Marketing. She leads the delivery of all modules across the Certificate and Diploma CIM qualifications. Marian is a strategic marketer who has delivered consultancy, research, and knowledge transfer projects across a range of sectors over 20 years. 

Prior to establishing NW School of Marketing, Marian worked as a Lecturer in Marketing at Ulster University. During that time, she headed up strategic marketing consultancy projects for public sector organisations and eCommerce Knowledge Transfer Programmes with private B2B sector organisations. 

CPD category: Customer experience
Duration: 2 hours

Registration and networking is from 17:30, the event starts at 18:00 and finishes at 20:30. If you are non-EU resident please call the Regional Events team to make your booking.

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Ulster University
Magee Campus
Northland Road
Derry - Londonderry
BT48 7JL
United Kingdom

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Sector: Non-specific

Region: Ireland
Map link: click here

Speakers: Marian Norwood


Regional Events team


+44 (0)1628 427340


  • Member: £5
  • Studying member: £0
  • Student: £10
  • Non-member: £10

The prices shown include VAT with tea, coffee and scones provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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