• CoBrowse
  • September 20, 2022

    1:00 PM - Webinar Express

    In this session, we’ll bust two big myths.

    • Myth 1: Negotiation is a mystical art which only the few can master. The truth: Anyone can negotiate anything, provided they have the right tools, mindset, and support.
    • Myth 2: Marketing has nothing to do with sales negotiations. The truth: Part of negotiating is about explaining the value/ROI/uniqueness of your solution, which is at the heart of marketing’s role.
     
    By attending you’ll learn about:
    • The critical importance of marketing in value-based selling and negotiations
    • A few of the negotiation foundations and building blocks
    • Some common negotiation mistakes and personas
    • An easy to use, four step process to negotiate anything and get a better result
     
    Speaker: Mike Lander, Founder of Piscari
    Mike has been working in businesses at executive level for over 20 years. He is a successful entrepreneur and negotiator, with a proven track record of buying, growing, and selling businesses for seven-figure sums. Mike has a uniquely valuable perspective on negotiating commercial deals, having worked on both sides of the table as a procurement director and an entrepreneur. He now uses his specialist knowledge and experience, negotiating hundreds of deals worth 400m+, to help business leaders and sales teams to negotiate more profitable deals. 
     
    Mike writes a monthly column at The Drum entitled “Ask the negotiator” and is the founder of Piscari.

    The webinar is kindly hosted by the CIM Greater London Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

    To register for this webinar please click here or on the image at the top of the page.

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    Sector: Non-specific

    Region: London

    Attachments:
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    Speakers: Mike Lander

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    This event is free