November 03, 2022

1:00 PM - Webinar Express

Purpose-led marketing campaigns. We know them when we see them and we can all name brands that are leading the way in communicating their purpose to great business effect: it’s not just the product or service you offer, it’s your very essence as a brand and the foundation of every experience you give to your customers.

But what does it take to build a creative strategy that has purpose at its heart? How do you create a campaign that connects with your audience and gets your brand noticed? In this webinar Victoria Allison will share how to create marketing campaigns with purpose, sharing some examples of work from her own experience, and some of her favourite campaigns.

Speaker: Victoria Allison 
Victoria is the Creative Director for STV Creative, STV’s award-winning in-house creative agency. With experience working with local Scottish companies, large scale national brands and everything in between, Victoria’s focus is on delivering effective purpose-led marketing campaigns for STV’s clients. 

The webinar is kindly hosted by the CIM Scotland Group and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.

To register for this webinar please click here.

If you have any questions regarding the event please use the contact details provided.

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Sector: Non-specific

Region: Scotland

Speakers: Victoria Allison


CIM Events Team

+44 (0)1628 427340

This event is free

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