Events & Networking

March 12, 2024

9:30 AM - Wyboston

This event is fully booked

Learn the basics of the new GA4 platform and make the most of its new tools to report key web data and come away with practical insights that could be immediately put into practice into your business. Suitable for marketers with a basic knowledge of GA4, and marketers wanting to expand their knowledge on the GA4 platform.

Ann Stanley, Founder and CEO of Anicca Digital, will share her knowledge and best tips on making the most of the platform for your business following on from her fantastic session at our Digital Marketing Conference last year.

Learning outcomes:

Part 1 - Demo of the platform

• GA4 interface

• Reports (+ library)

• Exploration

• Advertising

• Admin & settings

• Lookers studio visualisation

• Are you ready to go?

Part 2 - Understanding and using GA4

Section one - Introduction:

• Introduction to Google Analytics

• User privacy & cookies

Section two - What you can measure:

• Introducing dimensions, metrics, events & conversions

• Key features of GA4

Section three - Actions & outcomes:

• Tracking events & conversions

Section four - Reports:

• Acquisition reporting

• Campaign tracking

Section five - Custom reporting:

• Library

To finish off the day we hope you will join us for a buffet lunch and the opportunity to network with your marketing peers.

CPD category: Digital integration

CPD duration: 3 hours

Registration from 09:30, the event starts at 10:00 and finishes at 13:00 with buffet lunch and networking until 14:00. If you have any special dietary requirements please contact the CIM Events Team at cim.events@cim.co.uk

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