CIM Webinar Express: Diversity and confusion - How can marketers overcome the fear of getting it wrong?

64% of marketers say the fear of getting it wrong is the biggest challenge to inclusive advertising according to the Unstereotype Alliance. At the same time, there is a huge opportunity to reflect and represent new audiences. In this webinar, Asad Dhunna, CEO of The Unmistakables, will provide an insight-led approach for marketers seeking to build their confidence when it comes to equity, diversity and inclusion.  

You’ll learn: 

- Where the fear stems from and what to do about it

- How to have confident and inclusive conversations with your team and agency

- Good and bad examples of inclusive marketing to inform your work.  

The Unmistakables builds the confidence to have an unmistakable impact on culture and creativity. They work with ambitious brands and agencies that are seeking a trusted diversity, equity and inclusion (DEI) partner. They build knowledge and cultural confidence amongst marketers and agencies, providing them with the insights and tools to make braver and more inclusive brands, cultures and campaigns. 

This webinar is kindly hosted by the CIM South East Committee and will last approximately 45 minutes inclusive of a Q&A session after the presentation.

CPD category: General business skills

To register for this webinar please click here.