• CoBrowse
  • July 11, 2024

    9:00 AM - Nottingham

    This event is fully booked

    The Hagakure method for Google Ads is a simplified campaign structure that uses automated tools such as smart bidding strategies and dynamic search ads (DSA) which can help you manage your budget more effectively in terms of time and money. 

    This session will help you to understand keywords, ad groups and campaign structures to enhance customer targeting and your marketing budget. Our speakers Jack Brown, Head of Paid Media at Hallam, and Jack Hardy, Digital Marketing Manager at Sygnature Discovery will offer practical insights with real-world examples of Midlands companies who have used the approach to enhance campaign performance and results. 

    Learning outcomes:
    • Introduction to the Hagakure philosophy 
    • Principles of clarity and simplicity in Google Ads 
    • Consolidating and prioritising to eliminate redundancy  
    • Optimal ad group organisation for relevance and performance 
    • Refining campaigns to maximise efficiency and effectiveness
    • Practical insights and actionable tips for Google Ads campaigns

    Join us for an insightful session with an opportunity to network and socialise with like-minded marketers from the Midlands region.

    CPD category: Digital integration
    CPD duration: 1.5 hours

    Registration and networking from 09:00, the event starts at 09:30 and finishes at 11:00.

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    Hallam
    The Clock Tower
    Talbot Street
    Nottingham
    NG1 5GG
    United Kingdom

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    Sector: Non-specific

    Region: Midlands
    Map link: click here

    Speakers: Jack Brown and Jack Hardy

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    This event is free