June 17, 2025
8:30 AM - Cambridge
Back for 2025, our digital marketing conference remains the 'must go' event for the digital marketer or those who depend on digital tools for their marketing. With exclusive use of the venue's conference facilities, there will be lots of time for delegates to hear from our experts and network with peers.
At this popular annual event, a line-up of experts and commentators will be on hand to present and discuss the latest trends, share tips and best practice in digital marketing.
Our speaker line-up includes:
Tristan Veale | Insight Manager at IAB
The state of digital advertising and futurescape
Tristan leads on IAB’s Digital Ad Spend report. He will draw on the latest data and weave in insights from other projects such as the newly released futurescape research to give an in-depth look at how the digital ad market is evolving and key areas of growth.
Helen Slack | Head of Brand & Planning at Experian
In an AI world, how do brands stay authentic?
AI generated content is everywhere – copy writing, design, customer service – but it risks making brands feel ever more generic and bland. Helen will explore how we maintain authenticity and emotional connection which are so crucial for a brand’s magnetism, and whether the AI trend is sent to help us or trip us up.
Alex Jackson | Paid Media Team Lead at Hallam
B2B: Bland to brilliant – creative and emotive led disruptive marketing
This talk will look at how using emotive led creative in B2B is the way to stand out amongst competitors – even as a smaller challenger brand. Alex will share good and not so good examples of this, and how you can build audience and media planning into campaigns for maximum impact.
Richard Kendrick | Arboreal Marketing
Delighting decision-makers, dreamers, diplomats and detail-lovers
How building marketing content to fit psychometric traits can delight digital audiences. Richard will do a deep dive into customer journeys, looking at mapping personality insights and psychometric analytics against web page design and performance.
Katie Hart | Neuromarketing speaker, trainer and researcher
An insider’s guide to digital marketing
This session will use neuroscience insights to help you appreciate the role of the human brain on the receiving end of your digital marketing. Digital platforms provide numerous opportunities for marketers, but they also come with challenges. Understanding how our brains access, process and consume online content, will change the way you approach these channels going forwards.
Claire Holmes | Whole Hearted
Why digital comms without insight is just noise: Reclaiming strategy in the age of algorithms
This session is designed to bring the human and strategic heart back into digital by showing how audience insight transforms campaigns from just content into real connection and performance. From social listening to voice-of-customer feedback, Claire will explore practical ways to uncover digital insights and use them to build messaging, storytelling, and brand presence that truly resonates and converts.
Ann Stanley | Anicca Digital
The AI agents are coming: Applying the C-10 AI adoption framework to transform marketing with generative AI
In this session Ann will introduce the C-10 AI adoption framework - a strategic model designed to help marketing professionals navigate the complex and rapidly evolving world of generative AI. This framework provides a practical lens for assessing AI readiness and implementation across ten key areas, from internal operations to customer engagement, content creation and compliance.
CPD category: Digital agility
CPD duration: 5 hours
Registration and networking from 08:30, the event starts at 09:30 and finishes at 16:30.
Lunch and refreshments will be provided. Please advise the CIM Events team at cim.events@cim.co.uk of any dietary requirements at the time of booking.
CIPR members can attend at a special discounted rate. To obtain the discount please book by calling our Events Team on +44(0)1628 427340. You will need to validate your CIPR membership by quoting the CIM promotional code and providing your CIPR membership number.
FAQs
MyCIM
