Professional marketer series: Reputation and responsibility

May 12, 2016

6:00 PM - London

The seventh event in our professional marketer series looks at reputation and responsibility.

Reputation is built on trust so in our first session Nick Barron, Managing Director of Edelman's Corporate Reputation team, will look at the role of trust from a business perspective and society at large by revealing key findings from the 2016 Edelman Trust Barometer. He will explain how integrity, engagement, products and services, purpose and operations all contribute to building trust and their effect on buying behaviour for consumers and businesses alike.  

Our second session looks at responsibility from a personal perspective. Steve Revill will highlight the benefits of volunteering and its place in contributing to personal development and growth – both for the individual and the organisation you work for. Using The Prince’s Trust as a case study, Steve will share a number of practical, implementable insights to anyone interested in personal or organisational development.

Speakers:

As Managing Director of Edelman London’s Corporate Reputation team, Nick Barron leads a team of 80 strategic communications specialists, working with leading companies and high-profile organisations to build trust in their brands. He has advised clients ranging from Unilever and Microsoft to Manchester City FC and The New York Times.

Nick co-founded experiential business Homemade London and set up a hyperlocal website for his London neighbourhood, which he has been editing for eight years with no sign of an exit strategy. He is a member of Council for Goldsmiths, University of London and provides pro-bono support to International Crisis Group.

Steve Revill, Unlimited Perspective. Steve is a strategic marketing, business development and employee engagement specialist with a 20-year client-side and consulting career in a wide range of sectors including Technology, Financial Services and Professional Services. Through his consultancy practice, Unlimited Perspective, Steve helps clients in the UK and internationally to communicate with their people, prospects and communities. He is a CIM Chartered Marketer and Fellow.

Both before and after the presentations you will have an opportunity to meet and network with other professional marketers. Food and refreshments are included in the price.

Professional marketer series of events:-
Each of the eight events in the series will feature a session on one of the eight technical skills that form the basis of CIM’s professional marketing standards:

1. Reputation, risk and compliance.
2. Brand.
3. Integrated marketing communications.
4. Digital capability.
5. Value propositions.
6. Monitoring and measuring effectiveness.
7. Customer experience.
8. Channel to market/partnership marketing.

The second session at each event will focus on one or more of the behaviours that marketing professionals need to be able to demonstrate in order to contribute to the achievement of business goals.
These are: influencing - collaborative – responsible - financially literate – inspiring – innovative – challenging – entrepreneurial - commercially aware – creative.

Attending all eight or multiple events will help you to build your knowledge, competence and authority as a professional marketer and contribute significantly to your Continuing Professional Development (CPD) and gaining or maintaining Chartered Marketer status.

For more information on the Professional Marketing Standards and CPD please click on the links or visit the CIM website.

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 21:00. If you are a non-EU resident, please contact the Network Support team to make your booking.