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  • CoBrowse
  • September 29, 2016

    8:30 AM - Cardiff

    Marketing analytics, technology and automation is changing the marketing landscape and giving marketing leadership new decision-making firepower. 

    This conference looks at the impact of marketing technology and analysis on marketing with special reference to its impact on the creative function. Are data analysis and creativity mutually exclusive or should they work together? Marketing, up until recently, has been perceived to be a preserve of the creative but with the rise in data and with new technology available, is it more of a balanced profession between left and right brain? Has technology led to shortening creative cycles punctuated by frequent testing, analysis and revision? Does the blend of data, technology and creative process produces marketing that is much more relevant, engaging and more effective at driving customer appeal and financial performance? Does the infusion of analytics and technology presents a huge opportunity or challenge to marketing and it’s creative teams?

    09:00-09:10 Introduction
    09:10-09:45 Paul Laughlin - Learn the softer skills you need in your data analysts
    09:45-10:20 Daniel Lewis - What does data eat for breakfast?
    10:20-10:40 Break
    10:40-11:20 Jeff Patreane - Data & design: The visual impact of data
    11:20-12:00 Sally Allan - Top tips for finding and using data on a budget
    12:00-12:30 Q&A

    You will leave the conference with a good understanding of how data and technology is having an impact on the marketing and creative function. How they both co-exist and complement each other in order to make customer communications more relevant and engaging and provide the customer more value. The conference will give you good idea of the type of people and skills you should develop to take your marketing forward.

    You can find out more information on #CIMSmartArt

    CPD duration: 3.5 hours
    CPD category: Monitoring and measuring effectiveness

    Registration is from 08:30; the event starts at 09:00 and finishes at 12:30. If you are non-EU resident, please call the Network Support team to make your booking.

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    Cardiff and Vale College
    City Centre Campus, The Business Centre
    Dumballs Road
    CF10 5BF
    United Kingdom

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    Sector: Creative

    Region: Wales
    Map link: click here

    City Centre Campus parking instructions Speaker biographies Travel directions

    Speakers: Paul Laughlin, Jeff Patreane, Daniel Lewis, Sally Allan and Gerard Harris


    CIM Events Team

    +44 (0)1628 427340

    Link: #CIMSmartArt


    • Member: £40.00
    • Studying member: £40.00
    • Student: £15.00
    • Non-member: £50.00

    The prices shown include VAT with refreshments provided. If you have any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.