March 23, 2017

5:00 PM - Manchester

This event will look at digital challenges and opportunities for the medical sector.

The session will start with Helen Fox, Senior Communications Manager at North England Commissioning Support, presenting 'Think Pharmacy First' a digital case study, which was shortlisted in the CIM Northern Awards 2016. Helen has over 12 years’ experience in a wide range of sectors and has a diverse mix of marketing, communications and digital experience combining a strategic ability to improve performance and achieve targets.  

Richard White, Head of Consultancy at Agency97 Ltd, will follow by exploring how the medical sector can use good digital marketing techniques to reach and engage. Richard, formerly of Complete HealthVizion Pharmaceuticals, has 25 years’ experience of both agency and client side working for leading brands and a combination of digital and traditional marketing. 

David Edmundson-Bird, Associate Director for Digital Innovation at Manchester Metropolitan University, will be the final speaker looking at digital innovations applicable for the medical sector. David is an experienced educator in corporate business, with a current focus in the area of digital marketing with specialisms in interactive technologies.

After the presentations delegates can take part in a 30 minute Q&A session with the panellists.

CPD category: Digital integration
Duration: 2.5 hours
                                                                                                                    
This event is kindly hosted by Manchester Metropolitan University and sponsored by The Candidate.

Registration is from 17:00; the event starts at 17:30 and finishes at 20:00. If you are a non-EU resident, please contact the Network Support team to make your booking.

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Room G35, Manchester Metropolitan University Business School
All Saints Campus
Oxford Road
Manchester
M15 6BH
United Kingdom

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Sector: Medical Marketing

Region: North
Map link: click here

Attachments:
Delegate instructions

Speakers: Helen Fox, Richard White and David Edmundson-Bird

Contact:

Regional Events team

cim.events@cim.co.uk

+44 (0)1628 427340

Prices

  • Member: £25
  • Studying member: £25
  • Student: £25
  • Non-member: £35

The prices shown are inclusive of VAT with buffet provided. To notify us of any special requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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