June 06, 2017
6:00 PM - Kendal
Forget everything you know about websites and digital marketing. The majority of websites out there have little or no real purpose. What you do online must bring you results - else what is the point of doing anything in the first place?
In this presentation, Simon McCaskill will take you back to basics and talk goals and objectives. Then he will examine the process of connecting your products and services to the people who want them.
No longer are the skills required to implement a digital strategy held by few as digital tools and resources evolve every single day, allowing you develop quickly and take full advantage to reach your potential online. However, few do take this advantage, and while your competition drags its heels, this gives you a unique opportunity to get ahead of the game.
You don’t have to be technically savvy; this is for business owners, marketing managers; the people tasked with pushing the businesses forward and getting a return on investment.
Simon McCaskill is a leading expert in digital marketing, working closely with businesses to help them unleash their potential and achieve their business objectives. Offering online advice from strategy to build, he specialises in pay-per-click (PPC) advertising and search engine optimisation (SEO). Simon is a Google trainer, he is Google Adwords qualified, and a Google Partner. He has a unique approach to digital. He’s finally learned a valuable lesson after a decade of making the same digital mistakes over and over again.
Before founding his own business and his association with Google, Simon’s background has been working within digital agencies. Over the last 13 years, he has covered everything from website design and build to integrated and engaging viral marketing campaigns. Working with blue chip clients such as ASDA, Mercedes-Benz, Land Rover and Hugo Boss has seen Simon deliver a number of high profile digital marketing campaigns and projects.
This event is kindly sponsored by The Candidate.
CPD category: Digital integration
Duration: 1.5 hours
Registration is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are a non-EU resident, please contact the Network Support team to make your booking.