• CoBrowse
  • April 28, 2017

    9:30 AM - Hatfield

    You will already need to have a reasonable grasp of analytics and know the basics of CRM to get the most out of this Bootcamp as we will be diving deep to reveal the latest developments and techniques. Here’s a flavour of what will be covered.

    We’ll be diving deep in the detail of these two digital essentials and bringing to the surface some of the latest developments and techniques. Here’s a flavour of what will be covered.

    Google Analytics is giving us more and more data about our users, and how they use our websites, so it's easy to be overwhelmed.

    In this session, we'll look at:
    • The new suite of tools available from Google, what they offer, and how they can make your life easier
    • How you can identify your websites users, and understand their behaviour
    • How you can measure marketing activity effectively
    • How you can efficiently report back to the business without wasting time.

    CRM: Who are the 20% of customers that deliver 80% of your profits? How can you find more customers like these, and retain the ones you already have?

    In this session we'll put the 'C' back into CRM and look at:
    • The technology landscape; databases, email marketing, mobile and social
    • How to know and grow your best customers
    • How to attract similarly profitable customers in future
    • How to develop a customer retention and loyalty strategy
    • How to use B2C and B2B, CRM technology effectively, to quickly turn data into insight - and insight into action.

    CPD category: Digital Integration
    Duration: 5 hours

    Registration and networking is from 09:30, the event starts at 10:00 and finishes at 16:00. If you are non-EU resident, please call the Network Support team to make your booking.

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    Beales Hotel
    Comet Way
    Hatfield
    Herts
    AL10 9NG
    United Kingdom

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    Sector: Non-specific

    Region: East-of-England
    Map link: click here

    Speakers: Darren Bond & Justin Bowser

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £100.00
    • Studying member: £50.00
    • Student: £50.00
    • Non-member: £150.00

    The price shown includes VAT. Refreshments will be provided. To notify us of any special requirements, please contact the Network Support team.

    Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.