April 26, 2017

9:00 AM - Loughborough

With so many elements to consider, marketing planning is often seen as a daunting task. However, an effective marketing plan is considered to be a key driver of business growth and an important discipline to crack for all levels of marketers. This workshop will break down the key elements required to create cost-effective strategy and plan for the year ahead.

Daniel Apparicio, will begin the session with a look at the importance of marketing planning at an operational and strategic level. Delegates will use the SOSTAC marketing model to provide structure to their plans and will discuss internal and external communications as a basis for effective planning.

Followed by, digital strategy consultant Alistair Wilson will assess the biggest risk to your marketing budget: waste. Delegates will consider the issues of inadequate analysis and feedback and also look at how to improve the decision making process.

Finally, Renee Lee-Brown and Daniel Apparicio will look at planning for change and change management. This will be an interactive session where delegates will network and help each other find solutions to the planning problems.

So whether you are looking to refine your existing marketing plan, or you simply don’t know where to start with writing one, this Marketing matters workshop will give you all of the tools necessary to excel in marketing planning.


Daniel Apparicio
Program Area Lead for Professional Qualifications and Lecturer in HE Business and Management at Loughborough College, Daniel is also a CIM tutor across levels 3 to 6.

Alistair Wilson
Alistair is a digital strategy consultant based in Loughborough. He works with clients across Europe to unlock simple pathways to powerful growth and transformation.

Renee Lee-Brown
An experienced marketing practitioner, Renee has over 10 years’ experience of managing marketing campaigns in industry. In the last 8 years, Renee has helped manage the highly successful CIM programme at Loughborough College.

CPD category: Strategy
Duration: 3.5 hours

Registration and networking is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are a non-EU resident, please contact the Network Support team to make your booking.

Contact us

To speak to a member of our Network Support team, call us on +44(0)1628 427340 or email cim.events@cim.co.uk.

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Loughborough College
Radmoor Rd
LE11 3B
United Kingdom

Sector: Non-specific

Region: Midlands
Map link: click here

Speakers: Various


  • Member: £65
  • Studying member: £65
  • Student: £65
  • Non-member: £95