June 14, 2017
9:30 AM - Birmingham
The way we do marketing is as much a part of our success as what we do. Do you agree?
In this one day conference, our focus is on challenging how we do marketing now, sharing what we can learn from each other to improve our practice and finding out from experts in their field what emerging best practice looks like.
We’ll be hearing from major brands what they are doing differently to drive success, discovering how we can develop new ways of working to improve marketing’s influence and discussing with senior figures in the marketing industry 'what we do next'. All for £15, including lunch.
10.00 – 11.00 Marketing
Practice: What can we learn from other professions?
Professor Nic Beach (Chair of British Academy of Management) and Professor Katy Mason BAM vice-chair)
11.30 – 13.00 Innovative practice: New insights
Seeing the customer differently combining behavioural economics, neuroscience and the customers journey (Neil Davidson, Managing Partner, Hey Human) Reframing categories through branding (Susan Vidler, Head of Research, Harris Interactive)
14.00 – 15.15 Workshops: Sharing Marketing best practice
Improving marketing’s internal influence (Dr Keith Glanfield)
Tools and models, secret weapon or self-indulgence (Dr Gary Burke)
Networks, the role and value of agencies (Dr Carola Wolfe)
15.45 – 16.45 The future of marketing practice
Keynote address: Chris Daly, Chief Executive, Chartered Institute of Marketing
Panel discussion and plenary (chaired by Dr Keith Glanfield)
CPD category: Insights
Duration: 6 hours
Registration is from 09:30; the event starts at 10:00 and finishes at 16:30. If you are a non-EU resident, please contact the Network Support team to make your booking