May 23, 2017

9:00 AM - Brighton


In this highly interactive and hands-on session, Ciaran Rogers, will walk you through how to get the very best out of Google Analytics. You’ll understand the pitfalls of what not to measure and gain insights into where you should focus your efforts. Delegates are encouraged to bring their laptop/tablet to get the most out of the session.

Using real-world data throughout, you’ll leave with actionable insights you can use straight away.
During the session Ciaran will cover:

• Google Analytics in perspective
• What not to measure - the pitfalls of analytics
• Core reports walkthrough
• Five key things to measure
• Setting up goals
• Getting the most from analytics

CPD category: Digital integration
Duration: 3.5 hours

Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.

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University of Brighton
Mithras House
Lewes Road
East Sussex
United Kingdom

Sector: Non-specific

Region: South-East
Map link: click here

Speakers: Ciaran Rogers


  • Member: £55
  • Studying member: £55
  • Student: £65
  • Non-member: £80