Digital in a day

June 27, 2017

8:30 AM - Isle of Man

A full day workshop that will give an introduction to marketing effectively in a digital world, raising your awareness of the importance of a strong online presence and how to use social media to your advantage.  

The workshop aims to help you identify which elements of digital marketing are right for your business - and which would be a waste of time effort and money.

Rene Power, MCIM and digital B2B expert, will take you through the following:  

•    What is digital marketing?
•    Digital strategy, objectives & KPIs
•    Customers
•    What will success look like?
•    Critical elements of building a customer focused website
•    Designer/developer briefing
•    On page and off page SEO (search engine optimisation)
•    SEO checklist
•    Inbound content marketing
•    Social media business strategy
•    Advertising online
•    Analysis/measurement

CPD duration: 7 hours
CPD category: Digital integration

Registration and networking is from 08:30, the session starts at 09:00 and finishes at 16:30. If you are non-EU resident please call the Network Support team to make your booking.