June 23, 2017
8:30 AM - Cookham
As marketing’s role within business continues to evolve, does your marketing team have the capability to ensure your organisation succeeds in today’s customer-led world?
CIM’s Marketing Capabilities Seminar will select the key highlights from recent research on the changing role of marketing, identifying the challenges and opportunities faced by the marketer of today.
Who should attend?
In order to get the most out of this event, we recommend this seminar to those responsible for marketing capability within their organisation.
Hear how CIM’s tailored training solutions can help you build business advantage and be among the first to see CIM’s Marketing Development Needs Analysis (DNA) tool. Created to assess the capability and competency of marketers, the DNA tool enables organisations to generate a plan for growth, development and improved performance.
Engage with other marketers and share success stories, picking up tips on how best to embrace the future of marketing.
All set within the beautiful grounds of Moor Hall, CIM’s home and a first-class conference and event centre, located in Cookham near Maidenhead.
08:30 – 09:30 Breakfast and networking opportunity
09:30 – 09:45 Welcome from CIM
09:45 – 10:45 CIM research highlights: the changing role of marketing, the challenges and opportunities for today’s marketer and how CIM can build business advantage
10:45 – 11:00 Case study
11:00 – 11:45 Q&A, coffee, meet our Tailored Training Solutions team
11:45 – Close with a tour around Moor Hall facilities
CPD category: General business skills
Duration: 1.5 hours