Key lessons for branding success

May 25, 2017

6:00 PM - Glasgow

Ailie Ferrari, University Brand Strategist at the University of Glasgow, shares five top tips for branding success.

Beyond just a memorable logo, good branding increases the perceived value of a company/organisation, provides employees with direction and motivation, and makes acquiring new customers easier. So, why not come along and find out more about branding?

This practical session focusses on Ailie (who was shortlisted to the final three for International Brand Master 2014) sharing five invaluable lessons learned when developing the award-winning “Inspiring People: Changing the World” branding at the University of Glasgow. These branding lessons will be applicable to all sectors.

Find out more about Ailie in the attached speaker biography.

This event is sponsored by the Adam Smith Business School – this year celebrating 40 years of the Glasgow MBA.

CPD category: Brand
Duration: 2.5 hours

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 21:00. If you are non-EU resident, please call the Network Support team to make your booking.