The Student as a Consumer

July 13, 2017

9:30 AM - Manchester

A great day with old friends and the opportunity to make new ones as we join together for our Annual Conference in Manchester on the same day as the glittering Heist Awards Gala Dinner at The Principal Hotel in Manchester.

Sponsored by Havas Education and Find a University, we will have a day of inspirational speakers and the opportunity to network and share with colleagues from the sector.

09.30 Registration
10.00 Conference opens
15:30 Conference closes
18:00 Heist Awards drinks reception

We really look forward to seeing you in Manchester.

Confirmed Speakers:

Andréanne Orsier: Associate Director, YouthSight.
Andréanne joined YouthSight in 2016 and heads up the Higher Education Team. She started her market research career by joining the Graduate Scheme at Kantar Worldpanel UK, part of the WPP group. She then moved on to Europanel, a global joint venture between GfK & Kantar Worldpanel, where she lead the P&G Beauty Account, managing her team and advising P&G on how to improve their global consumer strategy for billion dollar brands. As part of her role, she also went on six months’ secondment in the company branch in India where she trained the local business on visualisation & storytelling. After completing a B.A. in Business & Languages, Andréanne graduated in a double Master’s degree in Law & Management from the University of Lyon (France), and the University of Turin (Italy). Andréanne speaks three languages fluently, she is a keen traveller with over 25 countries under her belt, enjoys exploring new countries, new cultures and new culinary experiences.

Session Title:
Session Outline:
• Generic attitudinal youth trends – how those trends have changed over time (this would not be HE specific but instead look at the youth market as a whole)
• HE specific: how the changes in youth trends impact HE, and what does it mean for HEIs’ marketing/comms strategies
• A video of YouthSight panellists.

Adam Mitchell, Director, Havas Education
Marta Topornicka Associate Director, Marketing and Student Recruitment, University of East London
Adam Mitchell is the Education Director at Havas People with 18 years’ experience of working in the advertising and media sector. Prior to joining Havas People, Adam held senior roles at both UCAS Media and The Student Room, and founded a specialist HE advertising agency. In an ever-changing media landscape, Adam is passionate about understanding how innovation can help clients fulfil their marketing and student recruitment needs. Adam had worked with numerous University clients across the UK and internationally.

Session Title: Marketing to Generation Z - The Student as a Consumer
Session Outline: This year Havas have revisited our white paper, ‘Marketing to Generation Z’. Originally published in 2014, the paper explored the behaviours and dynamics affecting the choices made by under-18s, and how universities could best engage with them. A lot has happened since then. The world of work and education has changed at pace, influenced by the evolving expectations of both universities and students. Expectations that are more consumer-like than ever before. In this session, Havas will reveal our new research: ‘Marketing to Generation Z: the Candidate as Consumer’.

Anthony Lee, Marketing Director with Study Group
Session Title: Cultural Sensitivity in Social Media Marketing

Murray Simpson, Head of Education, Net Natives
Murray is the Head of Education at Net Natives, supporting Universities in the UK, Europe and Middle East on their marketing and recruitment strategies. Murray has worked with over 50 Universities across the globe, consulting on content; brand; analytics; paid advertising; media buying; tracking; CRM integration; and new developments within the Digital and HE sectors. Murray also works closely with national bodies such as the British Council and HEFCE on national research projects to better understand the needs and motivations of students globally.

Session Title: The Changing Trends of Student Buying Behaviour - Clearing
Session Outline: In this session, Murray will explore the findings from the Net Natives National Clearing Survey 2016, with 39 UK institutions taking part. This will identify the different personas students have as a consumer, and provide innovative creative solutions to ensure they have loyalty to your brand.

Jim Tudor, Founder, Future Index
Jim created the Future Index© trends consultancy (www.thefutureindex.com) in 2013 to absorb and share the very best global marketing trends, and help clients to develop and shape their own
successful strategies. Specialising in working with universities and business schools, Jim has taken the Future Index© to over 30 European institutions through presentations, hacks and workshops, as well as via strategic and creative consultancy. A hands-on practitioner with over 20 years’ experience, Jim has helped develop everything from university visions and plans through to student-led communications platforms; from award, winning social media campaigns to alumni engagement initiatives. He has delivered keynote presentations at CASE, CIM HE, UCAS and numerous other conferences in Europe and is passionate about the future of Higher Education and looking forward to the challenges and opportunities we’re facing

Session Title: 10 Consumer Marketing Trends and How Higher Education is Responding.
Session Outline: A fast-paced look at some of the biggest trends outside of the sector, from brands such as KLM, Disney, Hollister, Netflix and HBO. We’ll look at what audiences really want, and how technology is enabling new approaches to co-creation, collaboration and content generation. And then we’ll look at how universities from across the world are responding in their own brilliant ways. In typical Future Index style the presentation will be highly visual and packed full of evidence to inspire anyone involved in HE Marketing.

CPD category: Customer experience
Duration: 4 hours

Registration is from 09:30; the event starts at 10:00 and finishes at 15:30.

To book your place(s) at this event please follow this link as CIM are not taking the bookings.