What's the point of LinkedIn?

September 26, 2017

9:00 AM - Northampton

Since its official launch in May 2003, LinkedIn - the B2B social networking tool has grown to over 500 million members worldwide. However, it is arguably still under-used by many who have joined.

Chartered Marketer Luan Wise guides you through creating the perfect profile and show you how to maximize your presence (personal and company), to listen and engage with peers, clients and prospects.

She will present ways to connect and stay in front of your audience. There will also be a review of advanced search techniques and how to get the best out of LinkedIn groups.

Luan Wise has 15 years’ experience in business-to-business (B2B) marketing across agency, client-side and consultancy roles. She is a trustee for the Communication, Advertising & Marketing (CAM) Education Foundation.

She is author of ‘Relax! It’s Only Social Media'. A non-nonsense guide to social networking for you and your business’ and an instructor for LinkedIn’s Learning platform. Her first course ‘Social Media Marketing ROI’ was published 2017.

CPD category: Technical: Digital Integration
Duration: 3 hours

Registration is from 09:00; the event starts at 09:30 and finishes at 12:30. If you are a non-EU resident, please contact the Network Support team to make your booking