November 08, 2017
2:00 PM - London
Face-to-face engagement with customers remains an important element of business strategy for construction and building product companies. This seminar demonstrates techniques and processes supported with examples from award winning companies.
Exhibitions and events are a great opportunity to meet customers and for prospects, however these do not need to be run on a grand scale. Martin Hurn, organiser of Ecobuild will provide some valuable suggestions on this topic.
Erin Heywood of Refresh PR – one of the winners of last year’s Construction Marketing Awards - talks about how the company created the ‘Heating Installer Awards’. Kirsty Scott from Harris Associates explains how, another winner at the Construction Marketing Awards, Howarth Timber Trade Days, demonstrated their award-winning customer engagement.
Joni Tyler, Head of Continuing Professional Development at RIBA, will focus on how to make CPD seminars engaging and compelling to effectively target companies engaging with architects and specifiers.
CPD category: Integrated marketing communications
Duration: 2 hours
Registration is from 14:00, the session starts at 14:30 and finishes at 16:30. If you are non-EU resident please call the Network Support team to make your booking.