Digital marketing and the mobile consumer

November 29, 2017

5:30 PM - Wolverhampton

The use of smartphones, 4G and Wi-Fi have made mobile phones the first choice for consumers. With more than 50% of searches, 90% of Facebook activity on phones and 90% of mobile media time via Apps/messaging chatbots - Ofcom, 2017.

But phones are not the only choice; with tablets, laptops, wearables and other devices being used to access information. Multi-channel and multi-platform strategies, increasing automation in digital marketing techniques, machine learning and artificial intelligence (AI) are challenging the digital marketer, before we even consider consumer engagement, online purchases, SEO/SEM, GDPR and analytics.

This event, hosted by Daniel Rowles, is designed to help marketers better understand the digital journey, digital transformation and cultural changes affecting consumer engagement, acquisition and retention. ‘Mobile’ is not a fad, mobile marketing is here to stay. Now is the time to integrate mobile and optimise marketing effectiveness.

Daniel Rowles is acknowledged as one of the UK’s leading experts on digital marketing. He is a Course Director for CIM, lecturer at Imperial College London and best-selling author of 'Digital Branding 2014' and 'Mobile Marketing 2017', both published by Kogan Page.

He is the co-host of 'Digital Marketing' a top 10 business podcast on iTunes and, through his company, Target Internet, has helped clients such as BBC, Vodaphone, Sony, Oracle and Tesco.

CPD category: Digital integration
Duration: 2 hours

Registration and networking is from 17:30, the session starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.