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October 10, 2017

6:00 PM - Newcastle

Collaborative working between marketing and HR improves the brand, employee engagement and attracts talent - so why are so few UK businesses doing it?

Gill Gilthorpe, Senior Brand and Business Development Strategy Consultant, and Jean-Pierre van Zyl, Partner and Head of Employment at Square One Law, will discuss how alignment between the two departments can lead to cultural change, improved productivity, profitability and service delivery whilst helping to attract and retain talent.

The session will cover the following:

• How to align your employer brand so it supports the main brand
• Understanding the key drivers of your internal and external brand to gain emotional attachment
• Use and mis-use of social media
• Sharing skills to influence business behaviour

CPD category: Integrated marketing communications
Duration: 1.5 hours

This event is kindly sponsored by Square One Law and Northumbria University.

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.


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Northumbria University
Newcastle Business School
City Campus East, Ellison Place
Newcastle-Upon-Tyne
NE1 8ST
United Kingdom

Sector: Non-specific

Region: North
Map link: click here

Speakers: Gill Gilthorpe and Jean-Pierre van Zyl

Prices

  • Member: £0
  • Studying member: £0
  • Student: £0
  • Non-member: £15