October 10, 2017

6:00 PM - Newcastle

Collaborative working between marketing and HR improves the brand, employee engagement and attracts talent - so why are so few UK businesses doing it?

Gill Gilthorpe, Senior Brand and Business Development Strategy Consultant, and Jean-Pierre van Zyl, Partner and Head of Employment at Square One Law, will discuss how alignment between the two departments can lead to cultural change, improved productivity, profitability and service delivery whilst helping to attract and retain talent.

The session will cover the following:

• How to align your employer brand so it supports the main brand
• Understanding the key drivers of your internal and external brand to gain emotional attachment
• Use and mis-use of social media
• Sharing skills to influence business behaviour

CPD category: Integrated marketing communications
Duration: 1.5 hours

This event is kindly sponsored by Square One Law and Northumbria University.

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.

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Northumbria University
Newcastle Business School
City Campus East, Ellison Place
United Kingdom

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Sector: Non-specific

Region: North
Map link: click here

Delegate instructions

Speakers: Gill Gilthorpe and Jean-Pierre van Zyl


CIM Events Team


+44 (0)1628 427340


  • Member: £0
  • Studying member: £0
  • Student: £0
  • Non-member: £15

This event is freee for members, studying members and students. The price shown for non-members includes VAT with snack refreshments provided. If you have any special dietary/access requirements please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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