November 14, 2017
6:00 PM - Hull
The rise of 'dark social’ is the biggest disruptive factor facing social media marketing.
Driven by the huge increase in use of chat or mobile messenger apps like Whatsapp, Facebook Messenger and Snapchat, dark social can change the way you think about your social media marketing. Dark social refers to social conversations that are private and 'invisible' to the outside world, which restricts marketers ability to monitor, advertise or buy their way into conversations with potential customers.
It is estimated that as much as 84% of social sharing is done through dark social channels, but 90% of social media marketing is done though public platforms like Facebook, Instagram and Twitter. This simultaneously poses a major threat and opportunity for marketers.
At this event, Peter Andrews, award winning Marketing Lecturer at the University of Hull Business School will explore dark social, providing some unique insights and provide you with a toolkit to help you 'see in the dark'. The interactive session will provide delegates to get involved and think about how they can implement some of the ideas from the session.
CPD category: Digital integration
Duration: 1.5 hours
This event is kindly sponsored by Elevation Recruitment.
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.