October 18, 2017

9:00 AM - London

This workshop will provide an insight into the innovation landscape and will highlight seven areas in which business leaders need to focus in order to drive innovation into their businesses. It touches on strategy, culture, creativity and entrepreneurialism. It also highlights the central role that the leadership team has in developing a creative climate and maintaining an innovation outlook for the whole business.

This session is for those wanting a practical introduction to innovation and better understanding of what's involved. At the end of the session participants will be in a position to measure innovation performance on multiple dimensions and will have a clearer idea of what they need to do to improve innovation in their businesses.

Our speaker, Malcolm Johnston, has been teaching the CIM level 6 Diploma in Marketing module ‘Driving Innovation’ for three years with 100% of his students having passed the module. His interest in innovation started with his first role as a product manager for thermal imagers at THORN EMI, a ground-breaking technology partly developed in a research scientist’s garage.

CPD category: Product management
Duration: 3.5 hours

Registration and networking is from 09:00, the session starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Network Support team to make your booking.

This event has now passed
Mintel Ltd
11 Pilgrim Street
United Kingdom

Sector: Medical Marketing

Region: London
Map link: click here

Speakers: Malcolm Johnston


Regional Events Team


+44 (0)1628 427340


  • Member: £95
  • Studying member: £95
  • Student: £95
  • Non-member: £125

The prices shown include VAT. If you have any special requirements please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.